Wednesday, March 27, 2013

Daniel Craig drives the All-New Range Rover Sport in live reveal through New York!

  • Daniel Craig drives the All-New Range Rover Sport in live reveal through New York 
  • Manhattan comes to a standstill as spectacular drive closes down the city's streets
  • New York is Range Rover Sport's biggest metropolitan market and US its best-selling country
  • The All-New Range Rover Sport is the fastest, most agile and technology packed Land Rover ever
  • British actor stars in short film by acclaimed Hollywood director Jonathan P. B. Taylor
(March 26), in a scene reminiscent of a Hollywood movie, actor Daniel Craig revealed the all-new Range Rover Sport as part of a dramatic drive through one of the world's most dynamic cities.
The fastest, most agile and responsive Land Rover to date was put to the test by the British actor, who was entrusted to deliver the vehicle for its first unveiling to the world. 
After skilfully handling the car and driving it through closed off streets, Craig delivered the all-new Range Rover Sport to a packed crowd of guests including Michael Strahan (former American football player and TV Presenter), Yasmin Le Bon (Model), Zara Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan Stationon 8thAvenue where the vehicle was officially revealed for the first time. 
The dynamic and thrilling drive was filmed as part of a short film titled 'The Delivery'.  It was broadcast live by Land Rover at www.newrangeroversport.com and saw the British brand stage a global reveal live on the streets of its biggest market.
Directed by action film 2ndunit director Jonathan P B Taylor, lauded for his work on Fast & Furious, Spiderman, Captain America and more recently Die Hard, the film tells the story of a driver tasked with delivering a top secret package.  Starting at the Land Rover manufacturing plant in Solihull, UK, the car is shipped under the cover of darkness in a large container over to Manhattan.  It is then unveiled and driven expertly through the streets of the city, over Manhattan Bridge and through a closed off tunnel, in a bid by its driver, Daniel Craig, to get it to the launch venue on time.   
Craig was attracted to working with Land Rover not only because of his love for the British brand and its vehicles - but also because both he and the brand share a link with the charity S.A.F.E., of which he is a patron.  Land Rover, having previously donated a Land Rover Defender to the Kenyan NGO and UK Charity 4 years ago, is delighted to continue its support and is donating an additional vehicle to the charity later this year.
The donated Land Rover will be used by the S.A.F.E. team to assist in accessing hard-to-reach areas to educate, inspire and deliver social change.  Using accessible, mobile street theatre and community programmes, S.A.F.E.'s team of local professional performers educate their communities on an array of issues, from HIV to female circumcision to safe drinking water.  S.A.F.E. Founder Nick Reding attended the event in New York with Craig to talk about the charity and said: "Land Rover has generously given us a vehicle in the past, and this event is a great global platform for us to reach out and talk about our work. Land Rover are helping us get the message about what we do and why it works out to so many more people around the world than we could usually hope for."
Speaking ahead of the official world premiere at the New York International Auto Show, Land Rover Global Brand Director John Edwards said: "The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way - live on the streets of its biggest selling market.  It turned heads and it stopped traffic in one of the most dynamic cities in the world.
"The new Range Rover Sport represents a step change in engineering and technology; it is almost half a tonne lighter resulting in significant CO2 savings and it's faster, more agile and more dynamic than ever."

Courtesy of: Land Rover


Monday, March 25, 2013

A weekly maintenance tip to save you money.

Tires, Wheels, and Brakes Keep the Caps on.



You step out into driveway ready to start your morning commute only to discover a flat tire. How in the heck did that happen overnight? If the tire valve is missing its cap, the culprit might be a leaky valve. Those little caps keep out dirt and moisture that can cause leaks, so be sure to keep caps on all your tire valves. Another tip: When you replace tires, remind the tire shop that you expect new valves with the tires.

Courtesy of Readers Digest

Wednesday, March 20, 2013

2014 Range Rover Sport Reveal Will Be Ground-Breaking


Last week we reported that the all-new 2014 Land Rover Range Rover Sport will be revealed in New York on the eve of the 2013 New York Auto Show by making a live drive through Manhattan, on March 26th. The ground-breaking event will also be broadcast live to audiences around the world via an internet microsite. The debut of the new Range Rover Sport will be a first-ever live drive through the streets of New York City and a launch film will be produced and part of the live reveal sequence.

Land Rover has just announced that an iconic British actor will be filmed alongside the new Sport as it makes its global debut. They did not reveal who the iconic British actor will be, but we are wondering if it could be one of the famous James Bond stars. Land Rover says the actor will be a “very special and very British Land Rover ambassador.”

Land Rover is also working with a Hollywood director and production company to create the unique reveal of the 2014 Range Rover Sport. The New York launch will be revealed both to a live audience in Manhattan and via a global online broadcast. New York city is the largest Range Rover Sport market in the world, and is a strategic place for Land Rover to make the unique reveal.

Lightweight and more fuel-efficient
John Edwards, Land Rover Global Brand Director said, "The all-new Range Rover Sport is highly anticipated. The new Sport will not only be the most dynamic Land Rover to date but also the most technology packed and it's new, all-aluminum lightweight architecture results in reduced CO2 and improved fuel economy.  I look forward to sharing full details on March 26, 2013."
The 2014 Range Rover Sport is all-new and will feature Land Rover’s high-strength aluminum unibody architecture. The new Sport will shed a few pounds and should be the fastest, most responsive and agile vehicle Land Rover has ever produced. Edwards went on to say, "The all-new Range Rover Sport takes the model to another level.  It is Land Rover's most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation."

Guests can register to see the event live
As the anticipation builds for the global premiere on March 26th, Land Rover will allow guests to register online ahead of the event. Audiences around the globe will be able to see the live drive and reveal via the internet microsite. But they must register to receive their personal invitation to view the reveal and be the first to receive news and information.

The first of its kind live broadcast reveal of a new model will give registered guests “the best seats in the house” and they will be able to select a range of camera angles and viewing points from which to watch the reveal. Audiences will also be treated to exclusive content available on the site including a special live broadcast after the reveal. This unique program will feature interviews with those responsible for the Range Rover Sport's driving dynamics, innovative technology and design.
For those interested in getting in on the first-ever live global reveal of the all-new 2014 Land Rover Range Rover Sport, they can register at www.landroverusa.com/newrangeroversport to receive their personal invitation.

Courtesy of Torque News

Monday, March 18, 2013

Simple Tips To Extend the Life of Your Car!

Wax to protect your car’s paint job



No way around it! Waxing your car is work. But it’s satisfying work that will help keep your car looking new. Car wax preserves paint by slowing oxidation and forming a barrier against bird droppings, sap, and pollution. Plus driving a nice shiny car is just plain fun.
Here’s what to do to ensure the maximum in protection:
  • Liquid and spray waxes are tempting to use — they make the car shiny with less work than rubbing in paste wax. But there’s still no beating paste wax for the hardest, longest-lasting finish. Look for paste with a high carnauba wax content.
  • Apply a thin, even coat of wax to the car’s surfaces with a damp sponge. Avoid applying too much, or it will be difficult to remove and some residue will inevitably mar your finish.
  • To avoid fine scratches, use a clean, soft cotton or microfiber cloth to remove wax once it has dried.
  • Apply an extra coat of wax to the nose and hood. The wax film in these areas wears away quickly.
Courtesy of Readers Digest

Friday, March 1, 2013

Land Rover To Demonstrate Latest Technical Innovation With The World's First 9-Speed Automatic Transmission









Land Rover will demonstrate the latest in a long line of technical firsts at the 2013 Geneva Motor Show withthe announcement of the world's first 9-speed automatic transmission for a passenger car.  The ZF 9HP transmission is specifically designed for transverse applications, and is one of the most efficient and technically advanced transmissions ever used in a production vehicle.

Land Rover is the lead partner on the project, working together with ZF who are widely recognised as the world leader in transmission technology.

Increasing the number of gear ratios from six to nine gives significant improvement in fuel economy and a corresponding reduction in CO2 emissions. Smaller ratio steps give improved response during acceleration, improved shift quality, drive and refinement.  The higher top gear not only reduces fuel consumption but the lower engine revs improve comfort and reduce noise when cruising at high speed.

The 9HP is extremely robust and perfectly complements Land Rover's rugged all-terrain ability whilst delivering exceptionally high levels of refinement and efficiency.  The lowest ratio in the 9HP is far lower than the existing six-speed transmission and is specifically designed for off-road use, towing and more extreme on-road conditions like gradients and altitude, giving the driver a heightened sense of control.

With extremely fast gear changes described by ZF as being: 'below the threshold of perception', the 9HP is not only highly responsive but versatile too.  Whereas the existing six-speed transmission makes shifts sequentially, the 9HP has a skip-shift function for much swifter downshifting under rapid deceleration or from greater driver input demands.  The torque converter incorporates a multi-stage damper system for smoother pulling away and improved refinement.

"We are extremely excited about the 9HP which has been tailored exactly to dovetail with the unique attributes of our vehicles. It will add another layer of performance, refinement and efficiency, further enhancing Land Rover's world class abilities," said John Edwards, Land Rover Global Brand Director.

The innovative adaptive shifting system matches the driver's mood within seconds, sharpening up during brisk driving then slipping seamlessly into a more economical regime just as quickly when taking a more relaxed approach.  Curve Mode, longitudinal acceleration and pedal position all control upshift prevention.

Fast-Off mode measures the rate of throttle release, anticipates further requests by the driver for high power, then holds the gear if necessary.  If the driver requests a downshift when the vehicle is travelling too fast, the transmission will remember the request and make the shift when the speed drops to an appropriate level.

The 9HP is a masterpiece of packaging and despite the extra three gear ratios is only 6mm longer and weighs 7.5kg less than the outgoing six-speed transmission.  The small package space is achieved by a number of innovative design features including a new hydraulic vane-type pump which also contributes to improved efficiency, two, patented, dog clutches replacing bulkier conventional clutch packs, and an Intelligently Nested gear set.

Land Rover was chosen by ZF, one of the world's most technically advanced transmission manufacturers, to be the lead partner on the 9HP and Land Rover engineers have worked in partnership with ZF engineers to jointly develop the transmission to suit the brand.  The Land Rover transmission engineering team is already extremely experienced in engineering ZF products to suit Land Rover vehicles having integrated the 8HP with the Range Rover, Land Rover Discovery 4 and Range Rover Sport.  The 9HP is produced at ZF's Gray Court facility in South Carolina.

Courtesy of Media Centre