- Daniel Craig drives the All-New Range Rover Sport in live reveal through New York
- Manhattan comes to a standstill as spectacular drive closes down the city's streets
- New York is Range Rover Sport's biggest metropolitan market and US its best-selling country
- The All-New Range Rover Sport is the fastest, most agile and technology packed Land Rover ever
- British actor stars in short film by acclaimed Hollywood director Jonathan P. B. Taylor
(March 26), in a scene reminiscent of a Hollywood movie,
actor Daniel Craig revealed the all-new Range Rover Sport as part
of a dramatic drive through one of the world's most dynamic
cities.
The fastest, most agile and responsive Land Rover to date was
put to the test by the British actor, who was entrusted to deliver
the vehicle for its first unveiling to the world.
After skilfully handling the car and driving it through closed
off streets, Craig delivered the all-new Range Rover Sport to a
packed crowd of guests including Michael Strahan (former American
football player and TV Presenter), Yasmin Le Bon (Model), Zara
Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan
Stationon 8thAvenue where the vehicle was officially revealed for
the first time.
The dynamic and thrilling drive was filmed as part of a short
film titled 'The Delivery'. It was broadcast live by Land
Rover at www.newrangeroversport.com
and saw the British brand stage a global reveal live on the streets
of its biggest market.
Directed by action film 2ndunit director Jonathan P B Taylor,
lauded for his work on Fast & Furious, Spiderman, Captain
America and more recently Die Hard, the film tells the story of a
driver tasked with delivering a top secret package. Starting
at the Land Rover manufacturing plant in Solihull, UK, the car is
shipped under the cover of darkness in a large container over to
Manhattan. It is then unveiled and driven expertly through
the streets of the city, over Manhattan Bridge and through a closed
off tunnel, in a bid by its driver, Daniel Craig, to get it to the
launch venue on time.
Craig was attracted to working with Land Rover not only because
of his love for the British brand and its vehicles - but also
because both he and the brand share a link with the charity
S.A.F.E., of which he is a patron. Land Rover, having
previously donated a Land Rover Defender to the Kenyan NGO and UK
Charity 4 years ago, is delighted to continue its support and is
donating an additional vehicle to the charity later this year.
The donated Land Rover will be used by the S.A.F.E. team to
assist in accessing hard-to-reach areas to educate, inspire and
deliver social change. Using accessible, mobile street
theatre and community programmes, S.A.F.E.'s team of local
professional performers educate their communities on an array of
issues, from HIV to female circumcision to safe drinking
water. S.A.F.E. Founder Nick Reding attended the event in New
York with Craig to talk about the charity and said: "Land Rover has
generously given us a vehicle in the past, and this event is a
great global platform for us to reach out and talk about our work.
Land Rover are helping us get the message about what we do and why
it works out to so many more people around the world than we could
usually hope for."
Speaking ahead of the official world premiere at the New York
International Auto Show, Land Rover Global Brand Director John
Edwards said: "The all-new Range Rover Sport is an extraordinary
car and we have revealed it in an extraordinary way - live on the
streets of its biggest selling market. It turned heads and it
stopped traffic in one of the most dynamic cities in the world.
"The new Range Rover Sport represents a step change in
engineering and technology; it is almost half a tonne lighter
resulting in significant CO2 savings and it's faster,
more agile and more dynamic than ever."
Courtesy of: Land Rover
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