Kenton Cool, one of the world's most accomplished mountaineers,
is partnering with Land Rover as the latest ambassador for the
brand. His exceptional climbing feats and ground breaking use of
latest technologies are perfectly in tune with the Above and Beyond
spirit of adventure that is part of the Land Rover ethos.
Cool takes on this role as preparations for his next major
expedition reach their final stages. At the end of April he will
return to Everest with a mission to be the first person to host a
Google Hang-out live call from the summit. Cool is no stranger to
what is one of the remotest and challenging places on the planet;
this will be his 11th Everest climb.
Land Rover has supported Cool in this current ambition by
providing a Range Rover Evoque as the support vehicle for him and
his team, taking them to the ice climbing training region in Arctic
Norway earlier this year.
The Range Rover Evoque proved its mettle in near blizzard
treacherous conditions, as Cool explained: "As part of the team's
training we went to the Lyngen Alps, Norway with the intention to
climb previously unchartered routes, which were by their very
nature off the beaten track. The Range Rover Evoque truly came into
its own. By using the Terrain Response® snow and gravel
mode I had the confidence to go as close to the edge of the
mountain as possible enabling the team to make the most of the
short daylight hours to climb. This is critical in our preparation
plans to conquer Everest.
"The studded tyres gripped like spilt honey does to the floor,
and no amount of playing with the wheel and controls could get the
car to lose traction for more than an instant. At the end of each
day the team were exhausted, having climbed for hours in
temperatures of -15oC. Returning to the Evoque was such
a welcome sight, extremely comfortable and easily coping with four
exhausted climbers loaded with ice climbing kit. It really was a
site for sore eyes."
Cool adds: "I have to admit that the team did fight over who
would drive, especially when I let slip about the heated steering
wheel. Ice climbing can be brutal on the fingers, climbers call it
'Hot Aches', a searing pain that occurs when the fingers get
seriously cold then warm up, wrapping cold hands around the heated
steering wheel was heaven.
"However, one of the best things about the Range Rover Evoque
was the panoramic glass roof which enabled us to catch our first
glimpse of the Northern Lights. I had never experienced the Lights
before and we watched this spectacular show from the best seat in
the world."
Mark Cameron, Land Rover Brand Experience Director, Global
Marketing said: "We are delighted to have Kenton Cool as an
ambassador for Land Rover, his skill, bravery and amazing
achievements are a great reflection of the kind of spirit that is
at the heart of our brand.
"His latest plan to host a Google Hang-out on the peak of
Everest adds an extra dimension to the climb that promises to
engage thousands of people around the world using the latest
communications technology. Land Rover is delighted to be able to
support him in this great adventure."
Courtesy of: Land Rover Media
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